4240 ARCHITECTURE INSTALLATION: INSPIRATION WALL
PART 1. INSTALLATION December 16th 2016 - Each studio member contributed a unique work to our lobby display wall in response to “What inspires you?” (using only black, white, and blue)
PART 2. TIME-LAPSE A time-lapse VIDEO was recorded to document the process.
PART 3. ART CARDS each area of the wall was photographed to create 40 unique art card designs mailed to 4240's network of 600 top consultants, clients, and friends. Each card read “unique together, we are part of something bigger.”
PART 4. SOCIAL MEDIA We shared our video on our website and on social media to expand our audience and build a social media presence
PART 5. INTERNAL CELEBRATION When it came time to take it down, prizes were awarded to “best materials,” “best use of color” etc. – selecting winners through discussion as a studio.
PART 6. ONGOING RELEVANCE continues to use this project to attract and retain top talent and clients as an example of creativity, collaboration and individual strengths as a studio